PRUDENCE CHEAH
BOARD MEMBER
Prudence Cheah is a proud Malaysian-born, American entrepreneur who has called New York City home for over 25 years. She is the Founder & CEO of PRUDENCE C New York, a globally recognized jewelry and accessories brand known for its distinctive handcrafted contemporary designs. For more than 16 years, the brand has been celebrated for its timeless elegance and exceptional craftsmanship, with a presence in nearly 500 stores across North and South America, Europe, Canada, and Asia. Prudence is deeply committed to advancing the design industry. She has collaborated with the Thailand Department of Trade and the Malaysia Trade Commission as a design consultant, where she has supported creative development and business strategies. Her mentorship of emerging talent includes guiding a Thai designer to win the prestigious Tiffany Jewelry Design Achievement Award at the Museum of Arts & Design in New York City. Additionally, she volunteers as a Career and Internship Counselor at the Fashion Institute of Technology (FIT), nurturing the next generation of designers. Prudence also played a significant role in post-9/11 recovery efforts in NYC, serving as Project Director with the Downtown Alliance, where she helped revitalize small businesses in Lower Manhattan.
